In an exclusive interview with CBS News' Norah O'Donnell, Apple CEO Tim Cook said that his company wasn't trying to take on Google and Facebook for first-party data, but moving privacy protections forward. What's interesting is that Apple is taking on Google and Facebook, two companies that often serve as sign-in vehicles for Web sites and apps.Ĭlearly, Apple is pitching itself as the privacy-centric technology giant. Sign in with Apple and the privacy mantraĪpple outlined Sign in with Apple with a feature that adds privacy, enables random email addresses and gives customers more control over how data is shared. Why it matters? Apple has added a series of performance improvements as well as Memoji new features (naturally), but the privacy controls are the biggest item. Siri gets neural text to speech with better cadence and more complex sentences.HomePod can recognize voices and offer a personalized response.AirPods will also get audio sharing via a simple tap. AirPods will enable Siri to read incoming messages to you and allow you to respond via Announce Messages.WatchOS 6Ĭook said Apple is "taking another leap forward with the Apple Watch" and moves to make the device more independent from the iPhone are a big deal. The move to make it easier for iPad developers to bolster Mac apps is big. The bridge is being built in a way that won't freak out developers or customers. MacOS Catalina lays the foundation between the Mac and iPad OS. Why it matters? Mac Pro can address the workstation market, creative pros and maybe even the server market to some degree. Developers will get tools that allow them to check off features that will automatically appear in the Mac app. Project Catalyst, a tool that allows iPad developers to easily create Mac apps.Apps in the latest MacOS have also been updated.Activation Lock will prevent a lost or stolen MacBook from starting up.A secure Bluetooth beacon that's encrypted and anonymous enables Find My. The feature is a nice bridge to iOS and can be handy. Find My is a feature that can locate Apple devices even when they're offline.The system works across apps and Apple Pencil. SideCar, which enables you to use your iPad as a second display for the Mac.There are lots of new adjustments for editing apps in Photos, and you can now edit videos as well–which includes rotating them! The Photos app gets a new browsing experience that uses intelligence to show your best, most relevant images by year, month, and day. Photos: You can adjust the strength of Portrait Lighting in the Camera. The Memoji editor and stickers are coming to all platforms with an A9 chip or better (but you still need a device with Face ID to do the live face-tracking stuff). iOS 13 will automatically create a sticker pack from your Memoji that mimic the expressions of popular emoji. Memoji and Animoji: Memoji are getting a huge boost, with tons of new hair, makeup, and accessories. That way, people won’t just see a blank image and phone number when you message them. Name and image in Messages: You can add your name and image to Messages, and then automatically share it with your contacts, or everyone if you prefer. The first HomeKit-enabled routers are coming from Linksys, Eero, and Internet provider Spectrum. HomeKit routers: Apple will license routers to work with HomeKit accessories, firewalling each one off individually so that no single compromised device can affect others. Here are the highlights from the keynote. As you can expect, iOS 13 is chock-full of new features. iOS 13Īpple now produces one of the most popular and influential consumer operating systems in the world, as iOS on over a billion devices. In order to protect your privacy, audio is only periodically sampled and never stored or saved.Ĭycle tracking: The Apple Watch and Health app on iOS can help women track their menstrual cycles, receive fertility window notifications, and even predict when their periods are about to start.Īpple briefly showed a slide with lots of other small features, such as automatic app updates, the ability to identify songs with Shazam using Siri built-in to the watch, a complication that informs you of the chance of a rain, a redesigned walkie-talkie, and more. You can see it in real time in the watch app or on a complication on your watch face. Hearing health: A new app on the Apple Watch will measure ambient noise and warn you if it’s loud enough to impact your hearing.
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